May 16. 2008 by Ed Tworek.

You’ve seen it-Video on Google Video or YouTube, shot by someone with a consumer camcorder, it may be edited or not, and it has really bad audio.  You know, the videos that everyone wants to watch!  So, you may be thinking…”I need a video, I’ll just shoot it myself”.  That may be fine if you are going to post it on a site like YouTube, but what are you intentions for the video?  Am I trying to get new clients?  Am I trying to sell my services?  Am I launching a new product?

Now consider your skills or that of your staff.  Do they have professional video production experience?  Do they know how to properly light a scene for web video or for broadcast? Do you have a high resolution camera?

Tough questions!  Your small investment to hire a professional production company can reward you with huge dividends.  It may seem like a lot of money, but what about that first impression?  Is it worth it to have a well produced video on your website or running as a commercial on your local cable franchise?  You bet!    You can’t change a first impression.  So if you produce your own video, and it is not of the quality your clients expect, they may translate that into the quality of your product or service-you do not want that. 

So consider hiring us to produce your next video.  You’ll be surprised at how inexpensive it really is.

Ed 

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May 13. 2008 by Ed Tworek.

We all knew that internet video was huge, but, exactly how huge?  Here is a story I received in my inbox yesterday.  Web video is the wave of the future.  It is time to hop on and take the ride.  Video is a great way to reach your target audience, web distribution is almost always free.  So for a minimal investment, your company can have its video potentially seen by 139 million viewers.  That’s way more than you could ever hope for using local TV ads, magazines or newspapers and even network broadcasting. 

Thanks to the Shoot Magazine Publicity Wire for this information….

Reston, VA, May 12, 2008 | SHOOT Publicity Wire | — comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released March 2008 data from the comScore Video Metrix service, indicating that U.S. Internet users viewed 11.5 billion online videos during the month, representing a 13-percent gain versus February and a 64-percent gain versus March 2007.

Google Sites Extends Lead in Online Video Market Share

In March, Google Sites once again ranked as the top U.S. video property with more than 4.3 billion videos viewed (38 percent share of all videos), gaining 2.6 share points versus the previous month. YouTube.com accounted for 98 percent of all videos viewed at Google Sites. Fox Interactive Media ranked second with 477 million videos (4.2 percent), followed by Yahoo! Sites with 328 million (2.9 percent) and Viacom Digital with 249 million (2.2 percent).

Nearly 139 million U.S. Internet users watched an average of 83 videos per viewer in March. Google Sites also attracted the most viewers (85.7 million), where they watched an average of 51 videos per person. Fox Interactive attracted the second most viewers (54.3 million), followed by Yahoo! Sites (37.5 million) and Viacom Digital (26.6 million).

Other notable findings from March 2008 include:

> 73.7 percent of the total U.S. Internet audience viewed online video.
> 84.8 million viewers watched 4.3 billion videos on YouTube.com (50.4 videos per viewer).
> 47.7 million viewers watched 400 million videos on MySpace.com (8.4 videos per viewer).
> The average online video duration was 2.8 minutes.
> The average online video viewer watched 235 minutes of video.

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