DIY?

May 16. 2008 by Ed Tworek.

You’ve seen it-Video on Google Video or YouTube, shot by someone with a consumer camcorder, it may be edited or not, and it has really bad audio.  You know, the videos that everyone wants to watch!  So, you may be thinking…”I need a video, I’ll just shoot it myself”.  That may be fine if you are going to post it on a site like YouTube, but what are you intentions for the video?  Am I trying to get new clients?  Am I trying to sell my services?  Am I launching a new product?

Now consider your skills or that of your staff.  Do they have professional video production experience?  Do they know how to properly light a scene for web video or for broadcast? Do you have a high resolution camera?

Tough questions!  Your small investment to hire a professional production company can reward you with huge dividends.  It may seem like a lot of money, but what about that first impression?  Is it worth it to have a well produced video on your website or running as a commercial on your local cable franchise?  You bet!    You can’t change a first impression.  So if you produce your own video, and it is not of the quality your clients expect, they may translate that into the quality of your product or service-you do not want that. 

So consider hiring us to produce your next video.  You’ll be surprised at how inexpensive it really is.

Ed 

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