How important is my web video?

The last few posts here have dealt with using web video for your business, but how important is web video anyway?

Web video is so important and is so impactful, that major advertising agencies are tapping the skills of feature film directors such as Spike Lee and Martin Scorscese to direct web ads.  These power houses of film, are being hired for their expertise in story telling.  The Director’s Guild of America, is currently running a a competition to seek out new directors for all types of video including web video.

If there is a nationwide talent search underway and if such heavy hitters like Lee and Scorscese are signing up, the internet must be the future of communication.  These guys would not be in it if it were a fad. 

So what do you do if you can’t afford to hire Spike Lee?  Locate a competent video production company to produce your video.  Carefully plan your content and message-ensuring it is clear and concise. And post it on your website and on all the free video sharing sites you can and then let people know it is out there.

Ed

This entry was posted on April 28. 2008 at 14:07 and is filed under advertising, TV, media, internet video, marketing, business video, corporate, video, video production, web video, Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.

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