Keep it short

If you are considering repurposing your old television commercial for use on your website, consider it carefully.

Today’s surfing culture requires quick-consice-and to the point messages.  Your once usefull television commercial may do the opposite of what you had in mind, it may drive viewers away from the message.  There have been many studies done on how internet surfers use the web, one of the studies concentrated on how long the average web surfer stays engaged with a page.  That survey revealed that the target range for any web ad should be between 15 and 18 seconds.  Now that is short!

If you have every intention of using a commercial or video ad on your website, carefully choose your wording.  Keep it short and sweet.  If you have multiple services or products that you want to market, do seperate videos for each service or product.

As always, we have the expertise to assist you in the creation of your web video, give us a call for a no obligation consultation.

Ed

This entry was posted on April 23. 2008 at 23:09 and is filed under advertising, TV, media, internet video, marketing, business video, corporate, video, video production, web video, Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.

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