HD or not HD? That is the Question

So, you are considering producing a video for your business and want only the best-so you decide that you want to go “Hollywood”.  Full HD, 16:9 1080p-a really big deal.  Wrong!  Most business applications only require the use of standard definition video 4:3 525i.  And if you are going to use your project on the internet, you better keep your end product in 4:3 aspect ratio.  You see, HD (high definition) requires massive amounts of band width when you stream it.  So in order to allow your video to upload quickly for your client, you must be in the SD format.  But fear not!  If you have had your heart on shooting your project in high definition, you still can.  HDV is an intermediate step between standard definition and full high definition.  With this format we can still shoot in HD wide screen 1080, then down convert it to 4:3 for editing and distribution.  And best of all, we still have the original footage in HD ready for use when the time is right and the internet is capable of handling the bandwidth.  Cool Huh?

Ed

This entry was posted on April 5. 2008 at 18:32 and is filed under marketing, advertising, TV, media, business video, web video, corporate, video, video production, Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.

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